Sproutful
Project Type
Branding / Packaging
Year
2026
Sproutful is a compact herb garden starter kit designed to comfortably sit on a windowsill while providing fresh, homegrown herbs with minimal space requirements. The product targets urban residents interested in growing their own herbs but with little to no prior gardening experience.
The goal of the project was to create a kit that balances functionality with refined, countertop-worthy aesthetics. The design emphasizes simplicity, ensuring that the product feels approachable rather than intimidating. Clear, concise instructional materials were developed to guide users through the growing process, creating a seamless and user-friendly experience.
The kit includes all necessary components, presented as branded and visually coordinated elements to promote clarity and ease of use. Practical considerations were also integrated into the design. A protective plastic tray addresses potential water damage, and individually labeled containers maintain herb identification even if the outer packaging is removed. The result is a cohesive product system that prioritizes usability, durability, and visual appeal.
Little Red Ridding Hood
Design Story
The original design was influenced by the Little Red Riding Hood tale, though its visual elements were largely inspired by Alexander Afanasyev’s White Duck from 1902. Its bright colors and illustrative style in the design were used to evoke feelings of nostalgia and romance tied to the early 1900s. The leaf design, particularly in the lower border, was also inspired by Prince Ivan and the Firebird from 1901. These leaf motifs also appear in other traditional works from the period, including art associated with the Russian skazka (fairy tale style), Matryoshka dolls, and other forms of traditional art.
Alenka
Political Influence
Alenka candy was a symbol of happy Soviet childhoods, and although the design did not hold an explicit political view, the existence of the candy was allowed by the soviet union, and the ideology was embedded in the design.
Clumsy Bear
Political Influence
The European Brown Bear is closely tied to Russian cultural identity and national pride, both of which are deeply rooted in patriotism. This connection begins forming at an early age, presenting it through candy becomes a subtle and everyday way to normalize that messaging.
Scale
The display of enlarged candy with the actual candy attached to the back, is to show the scale and the influence on generations.
Sweet Delusions Zine
A zine was created to provide the viewer a secondary option for viewing the content as well as providing additional information.
More Projects
Sproutful
Project Type
Branding / Packaging
Year
2026
Sproutful is a compact herb garden starter kit designed to comfortably sit on a windowsill while providing fresh, homegrown herbs with minimal space requirements. The product targets urban residents interested in growing their own herbs but with little to no prior gardening experience.
The goal of the project was to create a kit that balances functionality with refined, countertop-worthy aesthetics. The design emphasizes simplicity, ensuring that the product feels approachable rather than intimidating. Clear, concise instructional materials were developed to guide users through the growing process, creating a seamless and user-friendly experience.
The kit includes all necessary components, presented as branded and visually coordinated elements to promote clarity and ease of use. Practical considerations were also integrated into the design. A protective plastic tray addresses potential water damage, and individually labeled containers maintain herb identification even if the outer packaging is removed. The result is a cohesive product system that prioritizes usability, durability, and visual appeal.
Sproutful
Project Type
Branding / Packaging
Year
2026
Sproutful is a compact herb garden starter kit designed to comfortably sit on a windowsill while providing fresh, homegrown herbs with minimal space requirements. The product targets urban residents interested in growing their own herbs but with little to no prior gardening experience.
The goal of the project was to create a kit that balances functionality with refined, countertop-worthy aesthetics. The design emphasizes simplicity, ensuring that the product feels approachable rather than intimidating. Clear, concise instructional materials were developed to guide users through the growing process, creating a seamless and user-friendly experience.
The kit includes all necessary components, presented as branded and visually coordinated elements to promote clarity and ease of use. Practical considerations were also integrated into the design. A protective plastic tray addresses potential water damage, and individually labeled containers maintain herb identification even if the outer packaging is removed. The result is a cohesive product system that prioritizes usability, durability, and visual appeal.
Alenka
Design Story
The final design was based on a photograph of the photographer’s daughter, selected from a lineup of many images. On the packaging, the little girl’s eyes were changed to blue, and the shape of her face and lips were altered because those features were considered more attractive. She later tried to sue the brand for using her face, but lost.
Political Influence
Alenka candy was a symbol of happy Soviet childhoods, and although the design did not hold an explicit political view, the existence of the candy was allowed by the soviet union, and the ideology was embedded in the design.
Design Story
The final design was based on a photograph of the photographer’s daughter, selected from a lineup of many images. On the packaging, the little girl’s eyes were changed to blue, and the shape of her face and lips were altered because those features were considered more attractive. She later tried to sue the brand for using her face, but lost.
Political Influence
Alenka candy was a symbol of happy Soviet childhoods, and although the design did not hold an explicit political view, the existence of the candy was allowed by the soviet union, and the ideology was embedded in the design.
Little Red Ridding Hood
Design Story
The original design was influenced by the Little Red Riding Hood tale, though its visual elements were largely inspired by Alexander
Afanasyev’s White Duck from 1902. Its bright colors and illustrative style in the design were used to evoke feelings of nostalgia and romance
tied to the early 1900s.
The leaf design, particularly in the lower border, was also inspired by Prince Ivan and the Firebird from 1901. These leaf motifs also appear in other traditional works from the period, including art associated with the Russian skazka (fairy tale style), Matryoshka dolls, and other forms of traditional art.
Design Story
The original design was influenced by the Little Red Riding Hood tale, though its visual elements were largely inspired by Alexander Afanasyev’s White Duck from 1902. Its bright colors and illustrative style in the design were used to evoke feelings of nostalgia and romance tied to the early 1900s. The leaf design, particularly in the lower border, was also inspired by Prince Ivan and the Firebird from 1901. These leaf motifs also appear in other traditional works from the period, including art associated with the Russian skazka (fairy tale style), Matryoshka dolls, and other forms of traditional art.
Clumsy Bear
Design Story
The design was influenced by the oil painting Morning in a Pine Forest by Shishkin & Savitsky from 1889. The original painting did not actually include bears they were later added in its lifetime. The bear is the cultural symbol of Russia.
Political Influence
The European Brown Bear is closely tied to Russian cultural identity and national pride, both of which are deeply rooted in patriotism. This connection begins forming at an early age, presenting it through candy becomes a subtle and everyday way to normalize that messaging.
Design Story
The design was influenced by the oil painting Morning in a Pine Forest by Shishkin & Savitsky from 1889. The original painting did not actually include bears they were later added in its lifetime. The bear is the cultural symbol of Russia.
Political Influence
The European Brown Bear is closely tied to Russian cultural identity and national pride, both of which are deeply rooted in patriotism. Because this connection begins forming at an early age, presenting it through candy becomes a subtle and everyday way to normalize that messaging.
Scale
The display of enlarged candy with the actual candy attached to the back, is to show the scale and the influence on generations.
Sweet Delusions Zine
A zine was created to provide the viewer a secondary option for viewing the content as well as providing additional information.
Placement
The candy was placed in a semi-circle to viewers to be able to walk around the piece and feel the scale of the experience even if they personally can't connect to it.
Placement
The candy was placed in a semi-circle to viewers to be able to walk around the piece and feel the scale of the experience even if they personally can't connect to it.
More Projects